Privately held Reynolds and Reynolds purchased retail technological know-how supplier Gubagoo, of Boca Raton, Fla., in a deal that shut in June, less than two months just after CDK’s acquisition of Roadster. Economic terms of the transaction had been not disclosed.
Reynolds, of Dayton, Ohio, saw Gubagoo as a way to expand into products and solutions that Reynolds earlier had not brought to market place, and also as an expansion of its Retail Wherever technique, executives claimed in June. Retail Anyplace aims to give dealerships the means to operate with buyers no matter if they are browsing on the internet, in particular person or both.
Gubagoo specializes in conversational and electronic retailing resources, and its know-how is guiding Asbury Automotive Group’s omnichannel retailing platform, Clicklane, which released in late 2020. Gubagoo works with much more than 6,500 dealerships, extra than 5,000 of them U.S. franchised dealerships.
Kasi Edwards, Reynolds’ senior vice president of internet marketing, explained in June that the company liked Gubagoo since of its merchandise innovation, expansion, workers and eyesight. Gubagoo founder and CEO Brad Title will operate the procedure as its president less than an impartial brand within just Reynolds.
At the same time, Reynolds is overhauling its small business in an energy to strengthen its standing with dealerships and draw in new consumers.